Michelle Zamora
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Video Series: California Community College Makerspaces

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Video Series: California Community College Makerspaces

 

PARTNERS: CCC Maker, Butte College, Cabrillo College, Folsom Lake College, City College of San Francisco, Allan Hancock College, Sierra College, Sacramento City College

PROBLEM DEFINITION: How might we highlight the impact and potential of community college makerspaces?

SOLUTION: The videos demonstrate seven college makerspace ecosystems, each unique yet cohesive in their values and practices of inclusivity, accessibility, innovation, community, and creativity. Each video is strategically marketed to help secure future funding for individual college makerspaces. The video series will be featured at the 2019 International Symposium for Academic Makerspaces (ISAM) in New Haven, Connecticut.


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In 2016, the California Community College Chancellor’s Office, Workforce and Economic Division funded the $17 million CCC Maker Initiative for three years under the Doing What Matters for Jobs and the Economy framework. The CCC (California Community Colleges) Maker initiative prepared students for 21st Century careers and contributed to regional economies.

 
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SCOPE

Collaboration with the core CCC Maker team during exploration was invaluable—here, the scope and problem definition were clearly defined.

 

Defining our roles and teams, we planned the video production timeline in conjunction with other projects and deadlines.

 

Traveling to five cities in California, we shot the content for all six videos in two and a half months.

 
Like the organs in our bodies, each has a specific role, but together they allow our bodies to function. A makerspace is the same—different players: faculty champions, student help, business partners, and administrators coming together to do good work—this was the story we wanted to tell.

Like the organs in our bodies, each has a specific role, but together they allow our bodies to function. A makerspace is the same—different players: faculty champions, student help, business partners, and administrators coming together to do good work—this was the story we wanted to tell.

 
Story is the legacy.
— Karen Fraser-Middleton, Marketing Action, Inc. & Director of Marketing, CCC Maker
 

Ramping up for the make/SHIFT conference, our team was working on many different projects. Inspired by an article share by one of our team members, I created this poster to keep sight of our goals.

 
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PROCESS

In five cities across California, we connected with over 90 individuals consisting of CEOs, students, project directors, faculty, presidents, vice presidents, librarians, administrators, community patrons, and internship coordinators.

In five cities across California, we connected with over 90 individuals consisting of CEOs, students, project directors, faculty, presidents, vice presidents, librarians, administrators, community patrons, and internship coordinators.

My roles included project management, communication/coordination among campus communities, storyboard development, designing, editing, and allocating creative assets (motion graphics, photography, and branding) for production. Additionally, I managed timeline, budget, and equipment purchasing.

I worked with subcontractors for music production and camera operation.

Editing process: connect main ideas and insights, pull out meaningful quotes, and use visuals that help support that story.

Versions were sent to our core team for feedback. Each iteration was an improvement as we narrowed in on the message.

Versions were sent to our core team for feedback. Each iteration was an improvement as we narrowed in on the message.

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CONSTRAINTS & LIMITATIONS

Audio files, gone. : | ….I wanted to cry, well I did a little. Somehow, our audio files for one of the days of shooting at Cabrillo College did not exist (6 interviews). After panic mode, I went into solution mode and racked my brain on how this could be fixed. Ultimately I went back to Santa Cruz (not the worst place to revisit) to reshoot two indispensable interviewees. Their interviews ended up being better than the originals and all was well.

 
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RESULTS

The videos were featured at the make/SHIFT conference and the 2019 Bay Area Maker Faire. Published here by Maker Media. In three months time, we created five powerful college stories and one vignette with the CCC Maker advisory board members. I was very proud of the work we accomplished and the legacy that will live on.

 
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LOOKING BACK

I am grateful to the CCC Maker team for empowering and guiding me on this journey.

With an aptitude for organization, my project management skills greatly improved. Empathizing and connecting with individuals, I’ve refined my interviewing style and technique and improved correspondence proficiency. My editing work/flow has become more efficient and creativity in storytelling broadened—learning new ways to deliver stories that drive impact—with each video.

RETURN TO WORK